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Slots Revenue at UK Casinos



Slots revenue generated by casinos in the UK make up the majority of the casino’s total revenue. The gambling industry in the UK, is growing from strength to strength.

Slots Revenue Online

In 2011, the Goss Gambling Yield (GGY) in Great Britain increased from close to British £8.4 billion, this is a little bit below the £14.4 billion reached in 2018. We can see from this that casinos generate quite a lot of money.

It is a known fact that slot machines as well as other casino games make up the majority of the casino revenue. Slot particularly make up over half of the economic activity. Slots revenue is much better compared to table games.

Regular slot players have an idea of how much a gambling site might earn from the games. However, this is not common knowledge to everyone else. Therefore, you find many casino players wanting to know a casino collect per slot, each day? In this guide, we will answer all the burning questions about slots annual revenue as well as other casino revenue streams

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What Is Slots Revenue Share?

Slot revenue share is the percentage which the casino makes from the game. In the UK, the overall gambling revenue hit £14.4 billion in March 2018. This is an increase compared to 2017. Casino games make up the majority of the casino revenue which comes up to £2.92 billion. Slots account for 69.1% of the casino revenue. Moreover, slots make up 25%-45% of the revenue share.

Online Slots Revenue

About Slot Machines

In essence, slot machines are the most popular games at a casino. When you play slots online, you pretty much click on a button which will reveal a pattern. You do not need any sort of skill to play slots. The game is based purely on luck and you do not need to employ any strict strategy.

Slot machines are a game based on chance. The machines are fitted with RNG software which ensures fairness. The RNG will spit out random numbers when you click on the play button. The numbers do not come in any particular order. There is no way to predict which number selected. However, the small wins and near misses make the game all the more exciting.

Online Slots Revenue Steams

There are three different streams that slot revenues come in namely; hold revenue, handle revenue as well as slot win. The slot handle revenue refers to the total money generated directly from slot machines. Slot win is the sites win saved on the income statement while the hold revenue, on the other hand, refers to the percentage of the slot handle that is won by the gambling site.

According to a study conducted in the UK, slots revenue makes up the bulk of the casino’s total online revenue. Other casino games such as poker make up 5.9% while table games like roulette have a 14.5% share. It is no wonder slots are so popular. Additionally, online makes up the majority of the industry’s revenue. This, alongside the fact that most players prefer slot machines to any other casino games, supports the notion that slots generate the majority of the casino’s revenue.

How the House Works

There are generally three common categories in earning the gambling industry. These categories are known as slots, mass market as well as VIP play. So, when they mention the mass-market it is any gambler who visits an online casino or walks into a casino with the intention to bet real cash.

VIP play is pretty much self-explanatory. This is referring to VIP players who usually play on credit using rolling chips. Slot machines are no different. With each revenue stream comes different profits. This is very easy to tell. Moreover, it also entails that different casinos will have different profits. You need to be very careful of the casino you choose to play. You need to ensure that you read up on the casino’s terms and conditions.

Other Casino Revenue Streams

As we have already mentioned, there are numerous revenue streams that revenue streams come in. Depending on the casino this will also differ. Below we look at the two most popular casino revenue streams:

VIP Revenue

The majority of the gambling sites in UK, VIP players make up most of their revenue. This is different compared to other real money players who do not wager using real money. VIP players gambling using large amounts of cash and in some instances credit. Additionally, VIP player also use rolling chips to gamble. With every drop as well as winnings, the rolling chip drop accumulates. The winnings are paid out in money that is equal to the chips. All the losing bets are what the casino collects its revenue from.

Mass Market Revenue

The random players that walk in or log into an online casino are referred to as the mass market revenue. Casinos generate mass market from these players. For example, if you log into an online casino and play roulette or even walk to a roulette table and bet a certain amount of money in exchange for chips. The funds that you wager are put away and are referred to as ‘table game drop’. The amount that is left over after you have cashed out is known as the casino revenue.